NAICS 541910

Marketing Research and Public Opinion Polling

Federal government contract intelligence for NAICS 541910. Data from 1,169 awards totaling $520M.

Total Awards
1,169
Total Value
$520M
Avg Award
$445,148
Avg Offers
11.8
Re-competes
58

Pricing Trends

FYAwards25th %ileMedian75th %ileAvg
FY2022408$36,264$82,676$227,965$322,805
FY2023305$34,364$78,171$227,905$454,507
FY2024276$35,625$72,828$181,490$398,053
FY2025131$43,936$118,200$368,444$573,972
FY202649$59,563$137,495$282,420$1,326,458

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Top Vendors in NAICS 541910

#VendorStateWinsTotal Value
1NATIONAL OPINION RESEARCH CENTERIL22$87M
2THE DISTRICT COMMUNICATIONS GROUP LLCSBSDVOSBVOSBDC88$49M
3IGNITED LLCSBCA21$33M
4FORS MARSH GROUP LLCVA40$27M
5RESEARCH TRIANGLE INSTITUTENC8$23M
6WESTAT, INC.MD8$15M
7IPSOS PUBLIC AFFAIRS, LLCSBCT13$14M
8MISCELLANEOUS FOREIGN AWARDEESDC132$12M
9MADISON SPRINGFIELD INCSBTX2$10M
10PORTER NOVELLI PUBLIC SERVICES INC.DC6$10M
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Track re-competes, analyze competitors, benchmark your pricing, and calculate your win probability — all from 1,169+ historical awards.

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